Every website relies on Google indexing. It’s how people find you and your website, after all. The tough thing is that there are thousands, if not millions, of sites that don’t get indexed at all.
It seems that no matter what you do to manage the website as best you can, not every page gets indexed. Even if they do, it can sometimes take weeks for Google to pick them up.
There are a few reasons why Google might not be indexing your pages. The quality of your content and your backlinks could be a huge factor. And these are simple enough to fix. However, sometimes the issue may be a bit more technical. Or a lot more technical in the case of newer websites that have new tech running their servers.
Many SEO specialists like to still think that it’s all about the complex technical stuff that makes it harder for some pages to be indexed. That is, by and large, just plain false. It’s actually a combination of the harder technical stuff as well as the quality of your content and links.
Top Google Indexing Issues 1 – Crawled
So, Google looked at it but decided not to index it.
This is usually an issue with content quality. And with the number of websites currently floating around the internet, especially with the eCommerce boom of 2020 and 2021, Google and other search engines are getting pickier when it comes to quality.
What do you do if your page is being listed as “Crawled – currently not indexed”? Well, you need to make sure the following are addressed:
· Unique titles, descriptions, and copy.
· Copy and pasting product descriptions from outside sources should be avoided.
· Tags to consolidate content
Also read: Tips to Simple Online Marketing
Top Google Indexing Issues 2 – Discovered
This can cover a broad range of issues. This can be included in “Crawling”, just poor overall content, and many others.
So what does Google say about this issue?
It could be a couple of things: too many URLs in the crawling queue that may end up moving the page to “Crawled” or, best case, indexed. The second option could be that there is an overall quality issue. Google and other search engines may think that pages on your site aren’t worth crawling and may decide to blacklist them after seeing a pattern from that URL.
Some solutions to the “Discovered – currently not indexed” problem could be to identify patterns on your pages that fall into this category. Is the issue related to certain products or keywords? Or are there too many that you are trying to index at once?
Another solution would be to optimize your crawl budget. Address the pages that Google may spend a lot of time crawling. Identify culprits like filtered categories and internal search links. If Google frequently crawls it, it might not see the value of indexing the page.
Top Google Indexing Issues 3 – Duplicate Content
This one can be a bit frustrating, particularly if you are wanting to have your page indexed in more than just your home country. The spelling of certain words in the United States is different in other English-speaking countries like Canada and the United Kingdom. For instance, “color” in the United States is “color” elsewhere.
Another could be content that is duplicated by your competitors. If you happen to sell a physical product, you might have a similar product description as a competitor, especially if you happen to use the same, or similar, suppliers.
The solution to this is not necessarily creating unique content, though you certainly can and should do that, creating a sense of value for your content that no one can find anywhere else. A website with a name that isn’t very unique can still provide a unique experience.
Also read: Why Is Image Optimization Important?
How to Improve Your Google Indexing
Google has an Index Coverage Report within the search console. When you look at yours, consider finding the pattern to get an idea of why Google isn’t indexing your pages.
Once you find the pattern, there are a few things you can do to improve your chances of getting indexed by Google.
· Fix “soft 404” signals – It’s important that there aren’t any issues with the links on your site. No one like a time-out error or coming across a “404 page not found” message on their screen.
· Internal Links – Internal links and backlinks are usually a good indicator that your page is important and deserves to be indexed
· Crawling strategy – Sometimes, landing in “Crawling” status is unavoidable. What you need to do here is make sure that Google is able to find that quality content right away. If Google has to dig, so do your users.
· Updated Content – This not only includes content that is new but may also mean eliminating old and low-quality stuff as well.
With how large the internet is getting, it’s easy to get caught up and lost in the current. These tips can help you find your way out. And even if Google doesn’t index every single page, enough pages will be indexed that it can be easier as you move forward.