2020 and 2021 have been the years of the internet. Before 2020, the only way it seemed anyone could make money anywhere, even online, was through intense networking. That’s no longer the case. Throughout the last 2 years, more and more people have found online marketing to be a great way to build a side hustle or even a full-time business.
Many people have asked the question “What is online marketing?” and have found ways to succeed.
Without further ado, here are some steps to successful online marketing.
Online Marketing Tip 1 – Search Engine Marketing
To begin answering the question “How can I do online marketing?” we need to start talking about SEO.
The long and the short of SEO is to build organic traffic, ranking your page on Google or other search engines to put your content in front of people. Right next to that is Search Engine Marketing, or SEM.
On top of putting in the work for your SEO, you can also pay Google, Bing, or other search engines to place your content on the top of the page in an ad. You have seen it before when you perform a search and content appears at the top with the greyed out, or yellow highlighted “ad” next to the description.
The prices you pay for these depend on the popularity of the keyword. So just like with doing keyword research with SEO, if you don’t want to pay a higher price, keyword research is just as important here.
Just a word of caution with this, too: because it can cost a lot to advertise based on your keyword, this might be a good tactic if you are a bit more experienced or if you are confident, you can recoup your cost.
Online Marketing Tip 2 – Content Marketing
This is a bit of a “duh” when it comes to any kind of marketing. Content is still king after all. Even if you don’t go the route of SEM at first, you still need to have content.
The question is, how much content should you produce to be successful at online marketing?
The answer lies in how quickly you not only want to rank but also in how quickly you want your success to come. Depending on how new your blog is, you would need to post 3 to 4 times a week to optimize organic traffic.
It’s not hard to see why. The more blog posts you have, the more likely your website will appear on Google’s search algorithm. We’ve often heard of the phrase “Getting your foot in the door”. However, if you don’t focus on the foot, or in this case, your content, that door won’t stay open for long.
Online Marketing Tip 3 – Social Media Marketing
Gary Vaynerchuck’s bombastic personality has dominated practically every social media platform. A lot of that has to do with the fact that he has built on the aspect of “Content is king” adding that “Context is god”.
When it comes to online marketing, specifically with social media, you must recognize how each platform works.
If Tik Tok is part of your plan, you must find a way to grab the attention of your audience within 15 seconds or you will not get anywhere. Trying to upload longer content to that platform, while possible if you split it into multiple 3-minute parts, will not gain the traction you need as if you were to post that full video on YouTube.
It’s the same with other social media platforms. Facebook is not like Twitter. Twitter is not like Instagram. Instagram is not like Snapchat, and so on. Learn what context works on each platform and your content will soar.
Online Marketing Tip 4 – Pay Per Click Advertising
This is incredibly straightforward. Pay per click, or PPC, advertising is like SEM in a sense, where you pay to have your content brought front and center.
However, SEM is only one form of PPC.
PPC also includes other platforms, such as social media, and is far more specific in its targeting.
Let’s say you want to run an ad on Twitter, but you want to target a specific demographic. You pick your audience, which would be adults in the Los Angeles area between the ages of 18 and 40 who like My Chemical Romance. You set how much you want to pay every time the link is clicked and off you go!
Twitter, or whatever platform you use will send that ad and content to people on their computers and mobile devices.
This form of online marketing also allows you to put ads in the sidebar of certain sites as well, although this would only be applicable for those people using the desktop version of these sites.
Google AdWords is also a popular form of PPC, in fact, you could say that it’s the most popular.
Determine where your target audience likes to hang out digitally and you can start seeing some success in your online marketing endeavors.
Online Marketing Tip 5 – Affiliate Marketing
This kind of online marketing has seen an explosion of sorts in 2021. And it’s not hard to see why.
Affiliate marketing, very simply put, is the word-of-mouth marketing in the online space that you get paid for.
Think of it this way: you love shopping at this small mom-and-pop shop in town and tell everyone you know about it. After a while, that shop starts getting so much business from your word of mouth that they decide to thank you by paying you $20 for each new customer that comes in from you telling them.
As unrealistic as that is in a physical setting, it happens all the time online. And there are plenty of places for you to look, from larger sites like Amazon to smaller vendors who may be in the UK.
Hopefully, this list has answered the questions of “What are the types of online marketing?” and “Which online marketing is best?” to get you started on your online marketing journey. As with anything, you’ll need to work hard, but in the end, you should be able to see results.