Strategies for Video Marketing


Ah, video marketing. One of the many tools within the content marketer’s tool belt. 

And for good reason! 

As powerful as written content is, video has been the preferred medium to convey any and all information. 

But despite knowing how effective it is, many marketers still leave it alone. Mainly because they don’t know where to begin or even what works. 
As always, we have your back. After looking at what works and what doesn’t, we have compiled a few strategies for you to incorporate in your video marketing strategy.

Video Marketing Goals


Any marketing strategy needs to have a clear outcome. Video marketing is no different. Just saying you want more views or impressions is fine and all, but it doesn’t really measure how successful a video is or how you’re going to achieve it.

The first thing you need to consider when setting goals for your video marketing strategy is whether your video idea is on-brand or not. If you established a brand of being calm and meditative, you don’t want to produce a video that is suddenly quirky and outlandish. This will immediately turn people off from your brand and cause them to no longer trust what you have to say, even if your next video is a return to form. 

Any goal that you set for yourself should be specific and attainable within a certain time frame. You don’t want to set an ambiguous goal and then get burnt out within a week. 

Another goal to consider is who your target audience is going to be. If you are already creating written content, like through blogs, newsletters, and the like, you should have a decent idea on who that is already. If you are just starting out, take some time and look into who you want to consume your content.

Also read: What is Online Marketing

Content Types

Video marketing strategies
Video marketing strategies

Now we come to the meaty portion. What kind of content should you create?

Depending on the goals you set for yourself, there are plenty of videos you can create that fit within your chosen marketing strategy.

Here are a few examples of the kinds of videos you can make:

  • Demos
  • Interviews
  • How-tos
  • Testimonials
  • Events
  • Commercials

There are plenty more you can choose to create. Remember, so long as they are on brand and within the goals you have set for yourself, there’s very little in your way.

Content Planning


As with your other marketing strategies, video marketing does require some planning. And this is on top of the goal-setting you did before you even started.

As with all content, you need to write your script. However, it’s easy to fall into the trap of becoming a salesman screaming at people on the other end of the screen.

We’ll be the first to tell you that doesn’t work. Not everyone can be like Billy Mays. 

What should you do instead?

1. Engage your audience with a story

As humans, we love a good story. And when it comes to marketing and selling products, the best way to get people to buy is to tug at their hearts. More people are willing to buy something if they feel an immediate emotional need to have that product.

2. Hook your viewers in the first 10 seconds.

It’s the same principle when it comes to any visual medium, like TV shows or movies. If it doesn’t do anything to keep your attention and make you engaged within the first few moments, there’s no point in continuing to watch it.

3. End with a call to action

Unless your goal is just to entertain your audience, every piece of content should end with a call to action, be it “check out my site”, “like & subscribe”, and so on. There are some videos that may not necessarily end with a CTA, though most do, they have their CTA in the video at some point.

Also read: How to Create a Website Structure That Enhances SEO

How to Make Video Content

how to make video content
how to make video content

Gone are the days when you needed an expensive camera and microphone setup. In fact, a lot of online content is created just using a smartphone. The cameras most phones come with have gotten to the point where they are even being used to make movies. 

Unless you are a videophile, most people can’t tell the difference between the camera used on an iPhone or Android, or even if it was shot using a DSLR or $10,000 camcorder.

Use the tools you have readily available. Don’t think you need to break the bank with expensive equipment. Tripods and ring lights are pretty cheap. The beauty of video marketing is that when your videos take off and you start seeing the financial success you’re looking for, you can upgrade your equipment to something better.

“What about editing,” you may ask? 

If you’re not in a position to shell out either a monthly payment or hundreds of dollars to buy an editing platform you like, there are plenty of free and open-source software to choose from. Keep in mind, that they do range in user-friendliness, but there are online tutorials that can show you how to use them.


Never underestimate the power of video. The more you utilize it in your marketing, the more likely you are to see success from your efforts.

The beauty of video marketing is that promotion is very similar to blog promotion. So if you know how to sell your blog, you should have little issue promoting your videos.

If you’re still not sure what kind of video marketing content you want to create, or if you’re unsure you want to create the videos yourself, we at the Marketing Agency in Utah are here to help you out. Reach out to us here to schedule a consultation so we can help you create a video marketing plan that will hook your target audience in seconds!

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