Social media is harder than it looks. We now live in a world where social media reigns supreme and is a part of nearly every company’s marketing strategy. If you’re struggling to make your way up the ranks, then this blog is for you. You’ll be able to increase social media engagement in no time!
Social media engagement is a compilation of likes, comments, mentions, shares, etc. Basically, it’s when a viewer interacts with your posts. Engagement is the golden egg of social media marketing because it shows that someone is interested in what your business is doing and has to say.
A strong engagement shows you’re making an impact and your content is popular amongst viewers.
Social Media Engagement Strategy
Now it’s time to get into the nitty-gritty.
#1 – Analyze Your Engagement
Go into your social media platforms and take inventory. Write down whatever numbers mean something to you, such as your follower count, the average number of likes/comments per post, etc.
#2 – Build a Strategy
Social media strategy comes down to a lot of things. First of all, it’s important to know what you represent.
- Who does your brand target? Who is the ideal customer?
- When writing your posts, are you funny and casual? Or do you want your tone to be more serious and professional?
- When is your audience active? What types of content do they engage with most?
Then, write down your goals. Do you want to increase the number of leads, change the perception of your brand, or collect feedback? These are your social media engagement goals and it’s important to be working towards them.
#3 – Create Valuable Content
Stock images and memes just don’t cut it anymore. It’s imperative that you’re creating high-quality content that’s valuable to your audience. They decide how much value they derive from it, but it’s up to you to give them as much as possible without overdoing it.
Here are a few tips to create the best content possible:
- Know your tone, audience, and content they already like
- Go deep. Instead of posting a picture of your product, make a blog on the five best ways to style it.
- Make a game. Literally. Involve your audience and have them play along with your content.
- Would You Rather
- Spotlight customers
- Ask Me Anything
- Don’t talk AT your audience… think about the conversation. Give and take. Don’t post at them, but engage with them.
#4 – Engage With Your Own Page
Many social media managers forget to engage with their own page. This means that you’re liking the company’s posts, commenting, sharing, etc.
It’s also important to engage with the comments on your page. It’s a great way to increase engagement and the number of comments. Reply to every single person, even if it’s just an emoji. Make sure to like their comments as well. No matter how popular you are, remember that a single person took the time out of their day to comment on your post, and thank them for that.
Whenever you get a message or DM, be sure to reply as fast as possible as well.
Measuring Social Media Engagement
Social media engagement is measured by a range of metrics that could include the following:
- Shares or retweets
- Followers and audience growth
- Mentions (either tagged or untagged)
- Using branded hashtags
Most of these you can view through the designated platform itself. For example, Facebook has Facebook Business Suite that allows you to manage your page and shows you the analytics behind each post. LinkedIn, Instagram, and Twitter all have the same ability that provides you with basic analytics.
If you want something that shows all your social media pages at once and lets you view their analytics, consider downloading Hootsuite. It does cost you, but it’s worth it in the long run.
Understanding your metrics is an important part of social media marketing. If you don’t know your numbers, you don’t know where you stand and are blind to any possible traffic that could lead to your website
Also read: How Much Time Do You Need to Invest In SEO?
Social media engagement is an investment. It can take time to build an entire audience and loyal following. As long as you follow these tips and put forth your best efforts and content, you’ll be seeing an increase in no time.