Are you interested in learning more about Off-Page SEO or don’t know what it is in the first place? Then learn from us! We are an advertising and marketing agency Utah with professionals who know all there is to know about SEO tactics and what would be the most beneficial for your business!
Before you learn the best Off-Page SEO techniques for 2022, you must understand what SEO and Off-Page SEO are!
SEO, which is short for search engine optimization, is the practice of analyzing and improving traffic to your website, including working on ranking high on the search engine results pages, or SERP.
Much like any other aspect of a digital marketing campaign, SEO has many sections. It isn’t just one simple concept; it’s rather broad. For example, Off-Page SEO is one of three major components of SEO, the other two being Technical SEO and On-Page SEO.
Now that you know that SEO is a broad term, it’s time to dive into what Off-Page SEO really is!
While Off-Page SEO still does what the definition of SEO says, it does it in a certain way. For example, the way to drive traffic is partially through something called backlinks! Backlinks are where your main website or a particular page on your website is linked through other sites or pages. So site or page A is linked through from page B, which is linked from page C.
When considering or applying any Off-Page SEO tactic, you must consider these three things!
1- Relevancy – Ensure that the website or page you are linked to matches your desired subject or quality of work.
2- Authority – The website you are linking to should be one that you trust your business to be associated with, and that matches your business values.
3- Reputation – This refers to how popular or high of traffic the website or page you’re being linked to has.
Utilizing an advertising and marketing agency, such as Marketing Agency Utah, will allow you to get all the benefits of having a team of professionals help you with your SEO but also, you won’t have to worry about finding what technique is the right one for you! With our Who How What strategy, we can do that with ease!
With the knowledge of Off-Page SEO, it’s time to learn about the best Off-Page SEO techniques for 2022!
- Shareable Content
In today’s modern age, “going viral” appears to be what makes or breaks certain content creation on the internet, but even without millions of views, shareable content allows your connections to see what you have to offer and be linked back to where to find it!
- Guest Posting
As one of the often looked-over ways of posting blogs, guest posting provides an excellent opportunity to link your content and business on a different site to gain a wider audience. How guest posting works is that you pick a reputable site with a great audience that fits with your business and have them post your blog or content and link it back to your actual site!
- Local Citing
If your business has a specific location that you want to draw customers to or even to show that you’re a local business, much like we are a marketing agency located in Salt Lake City, Utah, local citing is perfect for you! Services like Google My Business allow potential customers or Google searchers to find your business location and even be linked back to your website for more information.
- Social Media
Like sharable content, social media plays a big role in gaining organic traffic to your brand and website. Building up your brand awareness on social media allows new and potential customers to see your business’s products and services and link them to your business branding, website, and other information!
- Video Content Platforms
While platforms such as YouTube might be seen as a form of social media, they provide a unique opportunity to showcase your business in longer formats and have more recommended videos and content show up when they view your channel or video! Even if they aren’t looking at something from your business, the suggested videos often pull people into more businesses or ideas they will enjoy.
Using all or any of those tips will greatly increase your traffic on your website and help your business grow! Contact us today to learn more about our services and see how we can be a great fit with your business!